[ ABOUT ME ]
Designer · Noida / HYBRID · Since 2021
Hello,
I'm Parth.
A quietly obsessive independent designer working on brand systems, editorial and product surfaces for founders and small studios. I treat constraints as a feature, not a bug — and I ship.
[ LOCATION ]
Noida, India
JST · Working anywhere ±9h
[ Status ]
Available for Hire Q4 — Q5 2026
30 Days Notice // Negotiable
[ ABOUT ME ]
EN · HN ·
Fluent · conversational · ok
[ 01 / 06 ]
Background
A studio of one. Five Years Deep
© Studio ANAND
The short version
Designer of quiet systems for loud ambitions.
I help founders, studios and marketing teams put their work into the world without losing the part that made it interesting in the first place. The medium changes — websites, identities, products, animations — but the practice doesn't.
I'm a graduate of NIFT, Delhi in Visual Design System and UI/UX. I started working on identity systems for luxury consultancies and tech companies you'd recognize. I learned how to disagree with art directors politely, how to read a brief twice, and how to ship things that work after the shot.
I'm a slow correspondent and a fast collaborator. I don't believe in revisions for their own sake. I do believe in long calls, short decks, and the idea that taste is a muscle.
P. Anand
Parth Anand
Designer · RESEARCHER
[ 01 / Output ]
021.
Projects shipped across brand and product since 2021
[ 02 / Recognition ]
1×
Jamini Roy Gold Medalist | Awarded by the Hon. President of India Smt. Droupadi Murmu
[ 03 / Tenure ]
05yr
Years work experience as Designer.
[ 04 / Coverage ]
12+
Cities · Clients across India
[ 02 / 06 ]
Principles
Four convictions that guide my work.
01
The brief is the first deliverable
If you can't write the problem in one paragraph, the design will say something different to every viewer. We pin it down before we move pixels.
Discipline
02
One idea per surface.
A page that tries to say six things says one — badly. We pick the highest-leverage idea, give it room to breathe, and cut the rest with no nostalgia.
Discipline
03
Systems over screens.
I'd rather hand off three tokens and a grid that scales than ten finished mocks that fall apart on the second iteration. Templates beat one-offs.
Discipline
04
The work is plain.
No fake textures, no AI gloss, no decorative motion. If a thing isn't pulling weight, it's not earning its place in the file.
Discipline
[ 03 / 06 ]
Journey
2023
InfoEdge
CURRENt - Building JOB HAI APP
creative designer
Conducted UX research to identify recruitment fraud patterns targeting blue-collar job seekers in Delhi NCR. Synthesized data findings into prioritized design recommendations aimed at improving platform trust, safety, and user confidence on the Job Hai app.
2022
CoinDCX
PRODUCT FOCUSED UI/UX DESIGNER
UI DESIGNER
Led product design for OKTO, a self-custody Web3 DeFi wallet. Worked across the full design cycle research, IA, flows, and UI system to make cross-chain DeFi (swaps, bridging, earning) feel intuitive for both first-time and power users on iOS & Android.
2021
Harsh Mann Luxury Consultancy
UI/UX & MOTION Design
Creative director
Led the design of luxury retail and lifestyle websites, creating intuitive user journeys through information architecture, user flows, and data-driven optimization. Delivered polished digital experiences that balanced premium brand aesthetics with modern UI/UX principles, while also producing motion graphics, animations, and video content.
2021
Canon India
APPRENTICESHIP UNDER RAVI DHINGA LABEL
DESIGNER
Conceptually redesigned Canon India's camera shopping experience, simplifying product discovery, comparison, and purchase journeys. Focused on making camera buying feel intuitive for everyday consumers.
2020
Ek Do Dhai
iNTERNSHIP - START OF MY JOURNEY
visual designer
Designed playful visuals and product experiences for a range of home décor, barware, and gifting products. Focused on turning everyday objects into memorable, personality-driven designs.
[ 04 / 07 ] Disciplines
How time gets split.
A focused practice — most of the calendar lives in two or three disciplines, with the rest serving as connective tissue. These percentages shift each year; this is FY2026.
FY 2026 estimate
38%
Discover
User insights, business strategy, opportunity mapping, Research, audits, workshops, JTBD, user, data analysis.
Avg engagement
32%
Define
Structuring information, defining flows, shaping interactions, reducing friction, user flows, wireframes, IA
Avg engagement
20%
Design
Creating scalable, usable, and visually coherent interfaces, UI design, design systems, accessibility.
Avg engagement
10%
Validate
Usability testing, prototypes, experimentation, optimization & refining based on evidence.
Avg engagement
[ 05 / 06 ]
Toolkit
The kit — software, hardware, ritual.
Figma
-01
design
Tier S · daily
Framer
-02
Build
Tier S · daily
Adobe Suite
-03
Edit
Tier A · Weekly
Miro
-04
TYPE
Tier A · Weekly
Zeplin
-05
DESIGN SYSTEM
Tier A · Weekly
Claude Code
-06
DEVELOP
Tier S · Daily
Notion
-07
DOCUMENT
Tier A · Daily
Google Analytics
-08
TRACK
Tier B · Weekly
Midjourney
-09
IMAGE
Tier A · Weekly
Lottie
-10
ANIMATION
Tier b · monthly
Dovetail
-11
USER RESEARCH
Tier B · Monthly
Cappuccino
-12
Coffee
Tier S · Ritual
[ 06 / 06 ]
PROCESS
My research methods.
'01
DISCOVERY · IN-FIELD
Contextual Inquiry
Behaviours users live, not what they'd tell you.
'02
DISCOVERY · PARTICIPATORY
Card Sorting
How users mentally organize — before you impose structure.
'03
SYNTHESIS · COLLABORATIVE
Empathy Mapping
Scattered quotes → shared understanding of needs
'04
EVALUATION · EXPERT REVIEW
Heuristic Evaluation
Catching usability violations before users do.
'05
STRATEGY · COMPARATIVE
Competitive Benchmarking
Where the product leads, lags, and can leap.
'06
VALIDATION · MODERATED
Usability Testing
Where intent meets the interface — and breaks.
'07
VALIDATION · QUANTITATIVE
A/B Testing
Let behaviour decide, not opinion.
'08
ANALYSIS · COLLABORATIVE
Synthesis & Affinity Mapping
Raw observations turned into patterns worth acting on.
Now / 25.06.26
What I'm doing this month.
What's on the desk, what's in the tabs, what's on the screen at 11pm. The work I'm still figuring out, the game I keep coming back to, the series I'll finish eventually. Real life, not a highlight reel.
Last updated
[ watching ]
The Big Bang Theory series on Netflix for probably the 26th time
OVER DINNER
[ GAMING ]
Breaking my controller over ridiculously strong "Sekiro" bosses
NIGHTLY
[ EDITING ]
Gaming videos for my YT or sometimes a reel
WEEKLY
[ READING ]
Steve Krug — Don't Make Me Think (re-read, 2nd time)
Nightly
[ Not doing ]
Speculative pitches · contests · FIFA Tournaments
temporary
Now you Know me.