The Challenge

Job Hai is used by lakhs of blue-collar workers across India to find jobs. Many of these users are not very comfortable reading English, don't know how to verify a company online, and are applying for jobs because they genuinely need income, sometimes urgently.

This creates a perfect situation for fraudsters to take advantage. Looking at our database of blacklisted recruiters, one question stands out: why is Security Guard the single most fraud-prone job category in Delhi NCR?

The brief question: Why Are Security Guard Job Seekers in Delhi NCR Getting Scammed?

Our Strategy

The research presents six "How Might We" (HMW) framing questions designed to translate the fraud problem into actionable design challenges, covering recruiter trust signals for Hindi-speaking users, making "never pay for a job" warnings feel personal rather than legal boilerplate, maintaining platform presence even after a user leaves the app for WhatsApp, reducing friction in fraud reporting, communicating company legitimacy without requiring users to self-verify, and leveraging the Security Guard category as a targeted protection layer.