Okto-Defi App
Rethinking Okto — a self‑custody Web3 trading wallet — so that first‑time users could swap, bridge and earn across chains without ever meeting a seed phrase, a gas token, or the word “chain”.
[ Project name ]
Okto-Defi App
[ Year ]
2022
[ Sector ]
Fintech · Application
[ role ]
UI/UX Designer
[ Scope ]
0→1 Redesign · UI · Flow· System
[ Status ]
Shipped
About the project
The Challenge
Seven steps stood between “I’m in” and a first trade. Most people quit at step three. I mapped the real path a new user walked, end to end, against how they felt at each step. The line didn’t dip gently; it fell off a cliff the moment we asked someone to be their own bank.
My Theory - Storyline
I stopped asking how to teach Web3, and started asking why we were teaching it at all. The early instinct on the team was “better onboarding” — smarter tooltips, a friendlier seed-phrase tutorial. Research killed that idea. The problem wasn’t that people couldn’t learn the concepts. It’s that they shouldn’t have to.
2.4x
Modeled lift in activation — wallet created → first on-chain action (≈28% → ≈68%)
<2 min
Time to first trade, down from ~11 minutes of setup
−60%
Support tickets tagged “gas” or “seed phrase”
"
"
He kept removing things. What looked like less functionality was actually less confusion, and that was correct.
CoinDCX
That was
Ready to
Create Magic?